To us, Aurelien represents a responsibly sourced luxury brand that we want to be a part of. Its concept of 'Smart Luxury', making high-quality items available at lower prices, is something we can see going far. With a primary focus on keeping unnecessary markups away from customers, they are still able to maintain luxury status. Aurelien is a brand that we think can open itself up to a huge pool of happy customers.
A TALE WORTH TELLING
A Dutch brand which operates out of Italy, Aurelien initially placed its focus on shoes for men. Trying to recreate the image of Mediterranean gentlemen strolling along the coast on a summer evening, espadrille soles and suede accessories are some of the items you might find. Aurelien has now expanded into a full-range luxury clothing store, ensuring that customers are never affected by unnecessary price markups.
QUALITY IN THE MAKING
Interestingly, Aurelien creates its luxury clothing in the same workshops as many world-famous designer labels. It sells its items directly to customers after they have been handmade in Italy, helping them to avoid the price markups involved with other high-end brands.