Sun, sea and surf - such is the mindset behind Bask In The Sun; a feel-good brand that embodies the ocean-facing, worry-free lifestyle. Driven by the potential of premium organic cotton, Bask In The Sun proves that quality doesn’t lie in the price tag - it lies in the threads.

Founded on a beach somewhere between France and Spain, smartly eponymous Bask In The Sun was conceived in Guéthary, a surf hotspot in the Basque Country. Inspired by a lifestyle born amongst mountains, seas and stars, the brand celebrates a good vibes only, feel-good ethos; “True luxury is the time we take to live in the setting we create.”

Three generations of Basque Textile tradition

Bask In The Sun is the combination of its founder’s various facets: a generational family-run business in Basque bedding, and years of experience alongside Japanese stylists Issey Miyake and Kenzo Takada. Originally launching the brand to provide high quality T-Shirts for his talented friends to print their art on, (founder) Tito created a premium canvas for international artists to express themselves - a concept that lives on today. More than just a window for collaborations, however, Bask In The Sun is a space to watch in terms of premium cotton garments.

Winning over Northern Europe hearts one soft T-Shirt at a time, Bask In The Sun expanded its collection and now prides itself on a range of classic essentials. In touch with the eco-friendly, low-maintenance lifestyle it embodies, every piece is produced with high grade organic cotton and designed with sartorial simplicity in mind. Produced in a family-run atelier in the region of Braga, Portugal, Bask In The Sun garments are manufactured locally to encourage regional craftsmanship - that’s an extra shared value.