What we think
A brand that doesn’t compromise is one that makes our favourites list – like Hamilton and Hare, the underwear and loungewear brand that brings high standards to casual pieces.
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Their story
London-based Hamilton and Hare does underwear and loungewear differently – bringing a classic British tailoring approach to your basics. They give their casual pieces the same attention your regular wardrobe gets – meaning basics with a superior fit, luxe fabrics and premium quality. They’ve come a long way since they first started out – their original mission being to rethink standard boxer shorts. Now, you can shop underwear and comfy loungewear, reinterpreted for modern men.
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The process
Hamilton and Hare’s ethos has always been one of innovation. They started out by redesigning boxer shorts to fit under modern trousers, before expanding to reinvent underwear and loungewear with the same attention to detail. The new way to do basic.
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