To us, Juch is personal and rebellious. Both popular and classic - and above all, timeless. Enthusiastically challenging a trend-driven fashion industry, JUCH is an ode to embracing your personal style and encouraging true craftsmanship. Also, did you know that the brand was founded by a Parisian couple? There’s more than meets the eye to this story of heart and sole.
A TALE WORTH TELLING
Born in love and made in Europe, JUCH is the lovechild of Parisian couple Julia and Charles-Hugo. (JU + CH… makes sense now, doesn’t it?) Lovers, companions in travel and partners in crime, the pair bonds over more than their lovebird-like relationship; amongst their shared passions, you’ll find a great love for great shoes. In a world where standing out is becoming progressively challenging, it’s important to express one’s individuality at every given opportunity- and according to Julia and Charles-Hugo, you could start with your feet.
QUALITY IN THE MAKING
Combining their love for the world and a personal quest to create the perfect shoe, JUCH brings together traditional, authentic craft and design via eco-friendly production. Selected across Europe and brought back to the brand’s convivial atelier in Porto, the choice of materials is made with environmental and aesthetic priorities in mind- a move we fully support. Whether you’re more of a sneaker person or have your eye on the best-selling Fischer boots, JUCH promises to serve you with the most refined, high quality components in every possible way. Organically tanned, buttery soft calfskins are chosen to create a variety of products that not only guarantee durability, but age beautifully. Signature blake stitching is applied to optimise solidity and longevity, no matter how powerful the spring in your step.