Personal Effects

What we think

Sometimes, less is more - such is the ethos behind Personal Effects, a London-based brand that believes in the power of doing something once and doing it well. The brand, who thrives on elevated basics, has a little something for everyone: whether it’s a soft, luxurious sweatshirt you’re after or the perfect pair of blue jeans, Personal Effects has been there and perfected that. Think of your favourite key pieces, just better - be they sophisticated or strictly worn at home.

Head of Content
Nina

A TALE WORTH TELLING

Their story

Proudly made in England, Personal Effects stands out from the crowd in its drive to produce consciously and more restrictively, as opposed to massively and loosely. Eponymously named after the products it wants to provide, the brand focuses on the very garments we carry on us at all times; our “favourites,” our “essentials.”

Head of Content
Nina

QUALITY IN THE MAKING

The process

Combining artisanal craft and meticulously, locally sourced materials, Personal Effect’s collection is entirely made in England - and a large share of the brands’ fabrics are garnered from British Mills in an effort to reduce its environmental footprint. Determined to honour authentic craftsmanship and long-lived tradition, PE conceives its products down to the very people who make them: “We source the leather for our cardholder from the last traditional tannery in the UK, the leather is tanned using oak bark for 12 months. Such decisions are invaluable, and guarantee products that last longer and age better.”

Head of Content
Nina
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