We love a brand that’s as technical as it is fashionable – that’s why we’re obsessed with Serac’s meticulously designed and tested outerwear.
A TALE WORTH TELLING
Founded by avid skier, Norwegian native and industrial designer Tore Mortvedt, it’s no surprise that Serac’s outerwear is created for extreme weather. But what makes this brand different is its dedication to doing things differently – noticing how lack of proper care results in over-consumption in fashion, he set out to design pieces that get better over time. That way, savvy skiers and adventurers are motivated to invest in long-lasting styles. And stay warmer, and drier, by doing so.
QUALITY IN THE MAKING
Each of Serac’s outerwear pieces is designed with movement in mind, meaning they’re rigorously tried and tested to make sure they’re fit for every activity. They’re dedicated to lasting quality, so naturally use only the best materials – like waxed British Millerain cotton, and premium down blends.