Wax London

We could wax lyrical about Wax London for hours. But we won't. We'll just tell you that this British-born brand favours quality over quantity, focusing on materials and craftsmanship to ensure that their pieces – which blend urban street style and impeccable tailoring – are truly made to last.

The Whiting Shirt is a fun overshirt in recycled heavy weave jacquard fabric – a rugged, playful finish. It gives it a casual look, and it has a relaxed fit that looks great with a t-shirt and chinos.

Wax London aim's to bring the manufacturing of British outerwear back to the UK, with the majority of their pieces being produced in London.

Wax London believes that positive change comes from setting the right example. They source the most sustainably produced fabrics, use natural dyeing techniques, and manufacture close to home. They also donate a portion of their profit to charity.

Wax London’s Tencel and Viscose fabrics are from suppliers using sustainable wood from controlled sources, and whose manufacturing processes minimise chemical, energy and water use. Their organic pieces are made from farming and production methods without the use of genetically modified seeds, and never sprayed with chemical herbicides or pesticides – all GOTS-approved. Their organic dyed products are dyed using GOTS-approved techniques and bases.

Wax London's design team ensures that they reuse all leftover fabrics and trims as part of their drive to reduce waste and limit their impact.

Some Wax London pieces are made from pre or post-consumer waste fabrics, or plastics that would otherwise go to landfill. The process differs by fabric type, and reduces water waste, chemical and energy use, plus CO2.

Size

Sand Beatnik Whiting Shirt

Bek Beatnik Whiting Shirt

Artknit

ARTKNIT takes a modern approach to designing for modern men. Their pieces are entirely Italian, from design to creation to ensure reduced distances and CO2 emissions, as well as promising premium quality.

Beige Long Sleeve Linen Polo

House Babylon

House Babylon brings hotel-quality bedding and linen to your bedroom. Their premium sheets, sets and linen are designed in their London studio and are the embodiment of boutique comfort.

The House Babylon velour bathrobe is crafted from organic Turkish cotton and its production is environmentally friendly and socially responsible. The terrycloth bathrobe is made of 450 GSM long cotton fibers for maximum fluffiness and absorbency. Branded embroidery is sewn on the chest area. This unisex bathrobe offers a relaxed fit featuring a lapel and spacious pockets – the ultimate bath time essential.

House Babylon's bedding is made in Egypt, and their bathrobes are handcrafted in Turkey – along with their duvets.

House Babylon has cut out the middleman – a conscious choice that allows them to deliver transparent luxury.  The welfare of the animals used in the production of their filling materials is really important too, and they adhere to all industry standards.

Every House Babylon piece comes from nature, and every piece, process, choice and fabric is carefully thought through. Their bed linen uses Egyptian cotton, known for its ability to create extra-long staples or fibres. And their bathrobes are crafted from organic Turkish cotton – a premium cotton that also has extra long fibers. 

House Babylon's Egyption cotton is OEKO-TEX, EDFA and GOTS-certified.

House Babylon's bathrobes are handcrafted in Turkey.

Green Bathrobe

Niccolò P.

Dedicated to making classic menswear pieces better – like the humble polo shirt – Niccolò P. brings attention to detail and small batch production techniques to your everyday essentials. They use the best natural materials in Europe to craft their versatile pieces, designed to take you seamlessly from the office to the bar.

The Crew Neck T-Shirt, Supima Cotton is knitted in Italy, using premium Supima cotton – known for its soft feel and durability. It's a basic made better, thanks to its contemporary fit – perfect with jeans and sneakers on off-duty days.

Niccolò P makes all of their clothing in Europe. Their polo shirts are made in Portugal, from fabric knitted by mills in Montebelluna, Italy. 

Niccolò P is committed to ethical business, be that through providing 100% supplier transparency, minimising transport routes, or through encouraging slower consumption by only ever producing 100-200 pieces per batch. They also sell their pieces over a long period of time to avoid dumping old stock.

Niccolò P uses Sea Island Cotton, certified by the West Indian Sea Island Cotton Association. The fibres are picked by hand and processed traditionally, with an average staple length of 50mm making its fibres 20% longer than other fine cottons. They also use Mako, an extra long staple cotton of exceptional fineness, and Supima cotton – a superior type of cotton grown in the US. It represents less than 1% of cotton grown in the world.

Niccolò P offsets 100% of the annual carbon emissions of its staff and office. This is done through MyClimate, a Swiss-based carbon offset group. 

Niccolò P make an annual donation to MyClimate, which goes toward a project providing efficient cooking stoves for rural communities in Kenya. 

Grey Mélange Crew Neck T-Shirt, Supima Cotton - S

Grey Mélange Crew Neck T-Shirt, Supima Cotton - M

Grey Mélange Crew Neck T-Shirt, Supima Cotton - L

Grey Mélange Crew Neck T-Shirt, Supima Cotton - XL

Grey Mélange Crew Neck T-Shirt, Supima Cotton

Bask in the Sun

Bask in the Sun are a proud Basque-based brand, committed to producing ethical, sustainable, environmentally friendly and ocean driven clothes for men. Their styles are cool, casual and carefree, designed to last you through years of wear and fond memories. 

Every season, Bask in the Sun invites artists, photographers and illustrators to come and create designs for them. Created in collaboration with Daniela Garreton, a Chilean artist living in San Sebastian – Donostia, Basque Country. Her work reflects her deep respect and passion for the sea, encapsulated in her rough drawing style. As a special guest since the very beginning of Bask in the Sun, Garreton has signed several visuals in each of their collections. 

Natural Flying Fish Cotton T-Shirt

This British-born, London-based brand favours quality over quantity, focusing on materials and craftsmanship to ensure that their pieces – which blend urban street style and impeccable tailoring – are truly made to last.

The Dean T-Shirt is cut in 100% organic cotton, which uses far less water and chemicals than normal cotton, plus it's made in an ethical factory in Bangladesh that prioritises the welfare of their staff and environmental impact. 

Navy/Ecru Dean Cotton T-Shirt

Peninsula

Made in Italy, by Italians, and inspired by the Italian Riviera – Peninsula is a brand with sunshine in its soul. They're dedicated to sustainability too, making their playful pieces a heart-warming addition to your wardrobe.

The Linen Shirt Spiaggia Lunga is handcrafted from soft, hand-washed 100% linen – perfect for warmer weather. It's got a classic silhouette, with a regular fit, Italian collar and single pocket. And because Peninsula's known for its striking colours and patterns, this lightweight linen shirt will make you an instant summertime style setter, especially when paired with shorts or chinos.

Peninsula proudly produces their pieces in Italy, inspired by the Italian sea, sun and lifestyle.

Peninsula's pieces are handcrafted in Italy, inspired by the sea, and made in a way that protects it.

Peninsula works hard to reduce its impact on the environment – by keeping their supply chain as sustainable as possible, using regenerated polyester for the production of swim trunks, creating packaging with marine algae from certified harvests, and selecting partner companies according to sustainability criteria.

Peninsula swimwear has the following suppliers' certifications: GOTS, BCI, OEKO-TEX, Textile Exchange.

Peninsula donates 1% of its online profits to WWF.

L1 Linen Shirt Spiaggia Lunga

Ripa Ripa

Featuring a unique, buttoned neckline and a clean, relaxed silhouette, Ripa Ripa's Capri model offers a refreshing take on the classic linen shirt.  

Ripa Ripa's pieces are mostly designed and manufactured in Italy, with a keen eye for sartorial detail.

Ripa Ripa uses different production techniques, including hand and machine-sewn methods, depending on the fabric and cut of the piece.

Camicia Capri Righe Larghe Shirt

Unfeigned

Founded with the goal of creating contemporary, yet functional menswear – unfeigned are experts when it comes to marrying clean-lined patterns, versatile colour palettes and sustainable thinking. 

The spring jacket from unfeigned is a sophisticated and iconic capsule-wardrobe piece. A classic and versatile cut with refined detailing makes for a timeless essential for the everyday.  


Navy Spring Jacket

Summer in the '60s without a time machine – all you need is Italian brand Ripa Ripa's retro-inspired, poolside pieces. They honour quality, craftsmanship, and – above all – a good time.

The Camicia Capri Righe Shirt is a vintage-inspired linen shirt, modelled after the classic cut from the 1960s popular in Capri. It's the best bits of a polo shirt and button down shirt, and is crafted from breathable 100% linen – perfect for summer days with shorts and boat shoes.

Rosse Camicia Capri Righe Shirt

Summer in the '60s without a time machine – all you need is Italian brand Ripa Ripa's retro-inspired, poolside pieces. They honour quality, craftsmanship, and – above all – a good time.

The Maestrale Swim Shorts are a pair of classic swim shorts, reimagined for a more tailored, elegant fit. They're made from a brushed, quick-drying fabric that's chosen for its cotton-like feel, and have Ripa Ripa's signature patterned look to help you stand out. There's two side pockets too, as well as a fine mesh lining – function meets form.

Rosso/Blu Maestrale Swim Shorts

Summer in the '60s without a time machine – all you need is Italian brand Ripa Ripa's retro-inspired, poolside pieces. They honour quality, craftsmanship, and – above all – a good time.

The Camicia Elba Shirt is a vintage-style polo neck shirt in 100% linen, inspired by the classic '60s style. It's a cross between a polo and a shirt – making it perfect for casual days at the beach or bar. And because it's crafted from high quality linen, it gets softer with every wash.

Blu Notte Camicia Elba Shirt

The ultimate swimsuit, redesigned with a tailored look and comfortable, flattering fit. Made from soft, brushed fabric that is quick-drying and has a distinctive cotton-feel, this model features tying-cord made from braided nautical rope in unbleached cotton. Made in Italy.

Paraggi Verde Swim Short 

Made in Italy, by Italians, and inspired by the Italian Riviera – Peninsula is a brand with sunshine in its soul. They're dedicated to sustainability too, making their playful pieces a heart-warming addition to your wardrobe.

The Linen Shirt La Greca Korean Collar is handcrafted from soft, hand-washed 100% linen – perfect for warmer weather. It's got a classic silhouette, with a regular fit, Korean collar and single pocket. And because Peninsula's known for its striking colours and patterns, this lightweight linen shirt will make you an instant summertime style setter, especially when paired with shorts or chinos.

L1 Linen Shirt La Greca Korean Collar - S

L1 Linen Shirt La Greca Korean Collar - M

L1 Linen Shirt La Greca Korean Collar - L

L1 Linen Shirt La Greca Korean Collar - XL

L1 Linen Shirt La Greca Korean Collar -  XXL

L1 Linen Shirt La Greca Korean Collar

Made in Italy, by Italians, and inspired by the Italian Riviera – Peninsula is a brand with sunshine in its soul. They're dedicated to sustainability too, making their playful pieces a heart-warming addition to your wardrobe.

The Linen Shirt Spiaggia Della Padulella is handcrafted from soft, hand-washed 100% linen – perfect for warmer weather. It's got a classic silhouette, with a regular fit, Italian collar and single pocket. And because Peninsula's known for its striking colours and patterns, this lightweight linen shirt will make you an instant summertime style setter, especially when paired with shorts or chinos.

L1 Linen Shirt Spiaggia Della Padulella - S

L1 Linen Shirt Spiaggia Della Padulella - M

L1 Linen Shirt Spiaggia Della Padulella - L

L1 Linen Shirt Spiaggia Della Padulella - XL

L1 Linen Shirt Spiaggia Della Padulella -  XXL

L1 Linen Shirt Spiaggia Della Padulella

Bask in the Sun are a proud Basque-based brand, committed to producing ethical, sustainable, environmentally friendly and ocean driven clothes for men. Their styles are cool, casual and carefree, designed to last you through years of wear and fond memories. 

Every season, Bask in the Sun invites artists, photographers and illustrators to come and create designs for them. Created in collaboration with drawer, surfer and Bask in the Sun wearer, Robin Flaxa. Inspired by his love of David Bowie, the Balearic Islands and meeting new and interesting people. 

Navy Meeting Cotton Sweatshirt

Paraggi Blu Swim Short 

Meander

Step outside in style thanks to Meander’s fashion-forward, sustainably made collections – designed to help modern adventurers look good while they work up a sweat. They use the best fabrics from a family run mill in Italy, and ensure every piece has a minimal and modern aesthetic.

The Adventure Trouser is a pair of smart performance trousers in a comfortable cotton polyester blend. They're designed to be as comfortable as your favourite sweatpants, thanks to their lightweight technical fabric with 4-way stretch. It's what makes them ideal for cycling commutes – you won't have to change them when you arrive at the office. There's a zipped interior pocket for storing your stuff safely, and they're water repellent too – great for all weather.

Meander's products are made in Bulgaria and Portugal.

Meander chooses to work with the best quality suppliers and craftsmen, keeping production local to reduce their carbon footprint. Everything’s made sustainably, and they intend to give a portion of their profits to charities funding environmental causes.

Meander strivers to produce as little CO2 as possible, and has partnered with a mill that runs on only clean, eco-friendly energy. For the CO2 that they do produce, they offset this by planting trees.

Meander is a Bluesign Certified Partner, and is GRS-Certified and OEKO-TEX 100 certified.

Black The Adventure Trouser

Bluemint

Carefully hand-crafted with elegance and versatility in mind, Bluemint's Logan shorts make a refined addition to any summer wardrobe. Featuring a lightweight Polyester composition and extra quick-drying properties, this model was designed for the man on the go - be it poolside, or in the city. 

Shady Stone Logan Swim Short

Tops

Bottoms

Shirts

Essentials

Shop our well-made menswear range from the world's finest craftsmanship brands. Browse our selection of elegant and sophisticated tops, shirts, knitwear, trousers and more, all made in workshops, not sweatshops.

Quality Clothing Pieces

Tops

Bottoms

Shirts

Essentials